And if you aren’t listed, it may tempt you to give iBooks a go for the first time. If your book is already listed in the iBooks Store, what follows may help you with discovery and marketing if you’ve been too busy to read the small print. It’s with this in mind that I wanted to highlight some tips and tools in relation to the iBooks Store. At the same time, I’m sure these platforms recognise that indie authors (not unknown for our steely determination and being ahead of the curve!) are in an excellent position to help them spread the word about what they can offer us. The good news is that many of these alternative platforms are keen to reach out to indie authors to help us market our books on a level playing field with traditionally published authors. Nook Press – for self-publishing direct to Nook ![]() And as e-reading starts to take off in new global markets we are all keeping a close eye on the trends for which reading devices are being used and where. Some upload direct, while others use distributors such as Smashwords. IBooks, Kobo (now taking on Sony titles) and Nook Press, to name three obvious alternatives, all offer the opportunity to reach new audiences, and while sales on these platforms are modest for most authors compared with Kindle sales, savvy indie authors are taking a long-term view. While it’s common knowledge that most ebooks sales occur through Amazon’s Kindle store, significant numbers of Indie authors are choosing to spread their books across other platforms in order to reach new global readers for whom the Kindle isn’t (*gasp*) the reading device of choice. Feel free to add new comments if anything is unclear – and be sure also to see Joanna’s post above □ Some example screenshots and links below I have updated today, but the key principles remain. My original article appeared in June 2014 after a visit to Apple. ![]() (Joanna covers more aspects than I do and has some great practical examples using her own books, so definitely read both.) This article was updated on 18 April 2016, spurred on by Joanna Penn’s great post on a similar theme here.
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